Your business runs on systems. Most of them were never properly designed. You are not only losing money, but also leaving it on the table in places you do not know about.
Almost none of this shows up on an invoice. It shows up as a month that was quieter than it should have been, and nobody can say why.
No shop, no booking, no way to order outside opening hours. Every customer who decided at 23:00 decided somewhere else.
A site from four years ago that still lists a service you stopped selling. It does not look like the business you have become, so people price you like the old one.
Slow on a phone, three buttons competing, the offer hidden below the fold. You pay for the visit either way, whether or not they understand you.
Ads that spend every month against numbers that do not match your orders. Half the budget works. Without tracking you cannot tell which half.
Quotes, invoices, order admin and the same five questions, every week, by the person who should be selling. That hour has a price too.
Nothing happens after somebody buys. The cheapest customer you will ever have is the one you already had, and no one is asking them back.
Recognise one of the six? Tell me.
Not sure which one? The scan works it out.
A specialist sees his own piece. Someone who has run the whole thing knows that one decision moves five others: change the formula and you change the price, the ad, the page and the margin. That is what you are hiring.
I have chosen suppliers, set prices, paid for ads out of my own turnover and watched a wrong decision show up three months later somewhere I did not expect. That is the difference between hiring a skill and hiring someone who has run it.
A site or shop built around the decision your visitor has to make. Fast on a phone, easy to update, yours to keep.
Ads that are measured against orders, not clicks. Plus the landing page behind them, because the ad is never the whole problem.
Logo, colour, typography and the way it is used everywhere else. So your site, your ads and your packaging look like one company.
Technical foundation, pages for what people actually search, and local visibility if your customers are nearby.
Flows that run on their own: welcome, abandoned cart, after purchase. The cheapest revenue you are not collecting yet.
Quotes, invoices, customer questions, stock and reporting. The work your team does by hand every week, handed to a system that does not forget.
That is the point. The leak is usually in the gap between them, not inside one of them.
Three businesses I built the whole chain for: the product, the brand, the site, the ads and the system behind it.
From product idea to first order.
A sports nutrition brand starting from nothing, in a category where buyers trust the label before they trust the claim.
Formulation, EU labelling and lab testing, brand identity, packaging, the Shopify store, ads and email.
A complete brand taken from first formula to a shop that ships orders.
From phone calls to a booking that prices itself.
Rides booked by phone and priced by guess. Nothing confirmed in writing, so customers booked with the larger operator instead.
A bilingual booking flow, a fare calculated live over the real route, written confirmation to both sides, local SEO and conversion work.
Customers understand the fare, book the ride and get a confirmation, without calling.
Three channels in. One order flow out.
Orders arriving on three channels and tracked on none.
One menu, one order flow, in two languages.
[RESULT, ALLEEN ALS JE HET KUNT ONDERBOUWEN]
You do not have to know which service you need before you get in touch. Working that out is my job, not yours.
In your own words. A paragraph is enough.
Usually not the thing you thought it was.
Fixed scope and price, agreed before we start.
Every account and file in your name. No lock-in.
Only if you want it, and only where it pays off. No standing contract.
Hamed Hosseini, founder. The Hague.
I don’t work from a list of services. I have run businesses: products, customers, suppliers, advertising, websites. And I have hit the problems that only appear when all of it has to work together.
That changes how I build. I know which corners cost money later, because I paid for cutting them.
The designer blames the developer, the developer blames the ads agency, and the broken thing sits in the gap between them.
Where a specialist is genuinely faster at one piece, I bring one in. You still have one number to call and one person accountable.
The longer version, including what I got wrong along the way, is on the about page.
Something else on your mind? Call +31 6 38 73 78 12. You get me, not an account manager.
One paragraph is enough. You don’t need to know the technical solution, or even which service it is. You get a plan, not a pitch.